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two young girls sharing confidences while drinking mugs of coffee.

Social Mission

What we think, we become. Our mind is the lens through which we see and experience the world. Every year, millions of young adults grapple with mental health challenges that distort their lens and threaten to rob them of their happiness. This struggle is unfolding right before our eyes, yet it doesn't receive the recognition it deserves.

mother holding and kissing daughter in black and white.


that almost 40% of young adults experience a mental health challenge, yet only one-third of those in need seek treatment. Over 35% of college students report feeling isolated, left out or lacking companionship, and suicide is now the second-leading cause of death among people aged 15 to 24. The reasons are complex; shame and fear of judgment loom large, and sufferers are often cloaked in silence before a healing conversation can begin.

Heyday believes…

in the power of conversation and the strength of community. We believe that by concentrating efforts on our youth, we can have a disproportionate impact on their quality of life and, through them, on society as a whole. We've seen firsthand how a simple dialogue can ignite understanding and how shared stories can foster a sense of belonging. This belief is why we stand with Active Minds—because mental well-being is not a luxury but a fundamental right.

Active Minds…

is the nation’s premier nonprofit organization supporting mental health awareness and education for young adults. Since 2003, they have illuminated the path to mental wellness through a peer-to-peer approach focused on how mental health is addressed on campuses and in society. With a presence in over 1,000 schools, communities, and workplaces, their model of change is simple yet profound: educate, inspire, and equip the youth to become the vanguards of their own mental health.

Your Cup, Their Voice

Join us in changing the conversation around mental health. Together, we're not just sharing coffee; we're sharing awareness and support, one cup at a time. A portion of every Heyday purchase is donated to support Active Minds. Please click the button below to learn more about their impactful work.